Some weeks ago I was commissioned to design and make
an special window for a new openning shop.
The idea was to take the attention of the pedestrians.
Before the shop was a fruit store and the new owners with
some art and design help converted the shop in a new born
babies store.
We thought in a strong, direct and funny phrase to make
people stop on the window shop, making then curious about
the new openning.
In spanish the verb "parir" means to give a birth but aswell
is a swearword. So, we use the verb in a double meaning.
The tape window installation was on for the time that last the
shop decoration, for the oppening day I changed the phrase
for a new one that says that we have allready given birth.
Born to be
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